Bed Bath and Beyond Squeeze

A struggling company, Bed Bath and Beyond has taken Wall Street by storm jumping nearly 400% in a week. The Meme stock has ran in the past during the GameStop mania. This time it seems BBBY is leading the charge. 

The rally comes after Ryan Cohen, Chairman of GameStop, has been building a position in the company by buying not only shares but deep out of the money options. Some of these options consist of $80 strikes expiring January of 2023. The stock currently trades in the 20's.

Another 400% gain would be needed in order for Cohen's options to run into the money. Many think this was a play to squeeze the short sellers. According to Yahoo Finance roughly 1/3 of the outstanding shares are short. Many of these short sellers are now down 100-300% over the last week. 

Will the short squeeze continue? How high can it go? Is this a ideal time for the company to sell shares in the market to raise capital?